doidum — Fearless & Independent Media
Brand identity for an independent, fearless media outlet — a wordmark and system built to feel principled, modern, and unmistakably its own.
doidum is an independent media project that needed an identity to match its stance: fearless, plain-spoken, and free of the visual clichés of legacy news.
I designed the wordmark and the system around it — type, colour, and layout rules that hold up across a masthead, social posts, and long-form articles. The result is calm and confident, built to put the journalism first.
- Wordmark and logotype
- Colour and typographic system
- Application across editorial and social formats